Why we brew before we Zoom.

You know the type. A calendar invite at 9:00 AM sharp—"Touchbase Sync Alignment Kickoff Check-In." No agenda. No point. Just 45 minutes of jargon and sighs.

Meanwhile, your coffee sits there. Hot. Loyal. Actually useful.

Corporate Theater, Act I

Let’s be honest: most meetings are just digital campfires for managers to feel important. Someone shares a screen, someone fake-nods, someone forgets to unmute. And all of us? Secretly wondering how much caffeine we can sip without shaking.

Your brain’s on 2%, your cup’s on full.

The Productivity Illusion

They say meetings are “collaboration.” But you know what real collaboration is? You and your coffee figuring out how to survive until lunch.

We believe your energy is too precious to waste pretending to brainstorm synergy pipelines. That’s why our coffee is brewed for the people who actually get things done—between the meetings that don’t need to exist.

Skip the Sync—Pour a Cup

So next time someone sends a meeting invite, ask yourself:
Is this worth pants?
Or just worth another pour-over?